Web & Digital

Make your services easier to discover and understand

When people search for the services you provide, your digital presence needs to explain your relevance clearly. Start with useful content, a sound website and a realistic plan for measuring enquiries.

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The challenge

Start with the right problem

Marketing decisions should reflect your audience and capacity. Establish the baseline, agree priorities and distinguish what is being delivered from the results that depend on competition and demand.

Recognise this? A short conversation is usually the quickest way to agree a sensible next step.

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Scope

What the engagement can cover

Projects are scoped separately, with their own plan, acceptance criteria and handover.

  1. Search foundations

    Review service content, page structure and technical issues.

  2. Local presence

    Assess relevant business-profile and local information needs.

  3. Campaign planning

    Scope suitable paid search or other channels, tracking and reporting.

How it works

A clear route from discussion to delivery

Review the current position, agree target audiences and services, prioritise work and evaluate results over an agreed period. Access and privacy decisions must precede new tracking.

  1. Understand

    Discuss your business, users, systems and immediate concerns.

  2. Prioritise

    Separate urgent issues from planned improvements and agree the scope.

  3. Deliver

    Carry out the agreed work with a clear point of coordination.

  4. Review

    Document what has changed and consider the next priorities.

See our approach

Scope and costs

Know what is included

We do not guarantee search positions, enquiries or revenue. Advertising spend is separate from service fees. Social media, PPC management, creative production and ongoing reporting require explicit agreement and scope.

How work is scoped

  • Ongoing care. Routine care maintains an agreed existing environment. Support hours, onsite coverage and how urgent issues are handled depend on your agreement.
  • Scoped projects. Material changes, such as migrations, security rollouts, new offices or a new website, are scoped separately with their own plan, acceptance criteria and handover.
  • Third-party costs. Licences, cloud consumption, third-party products, advertising spend and hosting costs are identified in the relevant proposal rather than assumed to be included.

Questions you may have

Still have a question?

How quickly will results improve?

There is no universal timetable. The starting point, competition, activity and budget all affect results; the proposal should set realistic review points.

Is advertising spend included?

Only if explicitly stated. Platform spend and professional management fees should be identified separately.

Related services

Next step

Discuss the next step

Tell us what you want to improve, what you have in place today and any important constraints. We can discuss whether this service fits your needs and what should happen next.

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